Smart Equity Invest

Start here

7 guides, in the order they build on each other. The first four are all you need to start investing. The rest are for when you want to read a company for yourself.

Before you invest your first rupee

4 guides, about 20 minutes. Enough to start a SIP you won't regret.

  1. Stock Market BasicsKnow what a share is, what compounding is worth, and what waiting costs.6 min read₹50Lwhat ₹5,000 a month becomes in 20 years
  2. SIP PlanningWork out how much to invest each month for a goal with a date.3 min read₹31Lwhat ₹1 crore in 2046 buys in today's money
  3. Direct vs Regular Mutual FundsBuy the version of a fund that doesn't pay a salesperson, and switch without a tax bill.4 min read₹11.6Lwhat a regular plan costs on a ₹10,000 SIP over 20 years
  4. Tax on Shares, Mutual Funds and CryptoKnow what you'll owe when you sell shares, funds or crypto, and how to owe less.7 min read₹31,850the cost of selling at 11 months instead of 13, on a ₹2 lakh gain

Reading a company

3 guides, about 17 minutes. Optional if you only buy index funds. Essential before you buy a single share.

  1. PE Ratio AnalysisTell whether a share's price makes sense for the profit behind it.5 min read−27%Hindustan Unilever's share price, five years to September 2026
  2. Balance Sheet ReadingSee what the owners' money earns and where the debt sits.5 min read₹51,800what each ₹1 lakh of TCS shareholders' money earned in FY26
  3. Reading a Cash Flow StatementCheck whether the reported profit ever arrived as cash.7 min read₹201cash Reliance's operations brought in for every ₹100 of FY26 profit

Keep open while you read

  • Investment Terminology Guide: 44 terms, each with a worked example. Terms in the guides also show their definition when you hover or tap them.
  • How we calculate: the assumptions and formulas behind every figure.
  • SIP calculator: every SIP figure in the guides reproduces here to the rupee. Each guide’s “Run these numbers yourself” links open it with that guide’s inputs already filled in.